Business Law
ACCT 311
3
Prereq: none
A study of the legal environment of business. Topics include legal theory, and resources, ethics, the court system, torts, contracts, government regulation, property law, and international law considerations.
Principles of Finance
FIN 308
3
Prereq: ACCT 251*, ECON 271GS
Concepts of firm valuation and capital budgeting, capital structure and cost of capital, and analysis of financial statements.
Principles of Management
MGT 301
3
Prereq: none
An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories.
Operations Management
MGT 314
3
Prereq: MGT 233GS* or equivalent
This course explores the transformation of materials, land, labor, and capital into goods and services. Quantitative management systems are applied to manufacturing and service processes. Students are expected to be computer literate.
Organizational Behavior
MGT 355
3
Prereq: junior standing
This course is designed to develop an understanding of and appreciation for the complex interrelationships of people in formal organizations. The course focuses on both individual and group behavior, with emphases on motivation, leadership, conflict, and other aspects of organizational dynamics. Some sections use basic statistics and computer applications.
Social Responsibilities of Business: Issues and...
MGT 493
3
Social Responsibilities of Business: Issues and Ethics
Prereq: junior standing
A study of the societal challenge of business and organizations; how business and society interface; micro and macro publics of business and organization, environment, consumerism, employee rights, equality/diversity, international business and future corporate ethos. This course covers legal, ethical and social responsibility issues of business and organizations.
Administrative Strategy and Policy
MGT 495
3
Prereq: senior standing
As the capstone course in business, the course is designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making.
Principles of Marketing
MKT 300
3
Prereq: sophomore standing
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services.
Principles of Management Information Systems
MIS 302
3
Prereq: passing score on Business Computer Proficiency Examination or MIS 182GS
The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management, and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations.
Business Communications
BSAD 295
3
Prereq: ENG 101GS*
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course.
Principles of Management
MGT 301
3
Prereq: none
An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories.
Operations Management
MGT 314
3
Prereq: MGT 233GS* or equivalent
This course explores the transformation of materials, land, labor, and capital into goods and services. Quantitative management systems are applied to manufacturing and service processes. Students are expected to be computer literate.
Organizational Behavior
MGT 355
3
Prereq: junior standing
This course is designed to develop an understanding of and appreciation for the complex interrelationships of people in formal organizations. The course focuses on both individual and group behavior, with emphases on motivation, leadership, conflict, and other aspects of organizational dynamics. Some sections use basic statistics and computer applications.
Human Resource Management
MGT 380
3
This course introduces the student to the theory and practice of human resource management. Topics include recruitment, selection, and placement; training, development and performance management; compensation; equal opportunity and the legal environment; and strategic implication of HRM and its relationship with other organizational functional areas. F, Sp.
Management Topics
MGT 498
3
Prereq: none
Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.
Leadership Skills, Applications, Research
MGT 409
3
Prereq: none.
This course is designed to give students preparing for careers in business, government, and the nonprofit sector a working knowledge of leadership styles, principles, models, and practical applications. Students will learn to engage critically in analytical and intellectual examination and reflection of certain core issues in the practice of leadership. Topics covered include history of leadership, leadership traits and behaviors, motivation and communication patterns, teamwork, use of power, development of trust, effective group facilitation, negotiation and persuasion, effective change, and ethics. Sp. Three contact hours per week. Lectures, discussion, writing, and applications.
Quality Management Concepts and Practice
MGT 415
3
Prereq: MGT 314*
Overview of the concepts and techniques of quality management. Statistical tools; people element of quality management; philosophies and practices of quality experts discussed. Students will be expected to be computer literate. Sp.
Professional Selling
MKT 331
3
Prereq: none
An examination of the role of professional selling as a key component of marketing communications. Various techniques of professional selling and methods for developing long-term relationships with customers are explored, including the use of role-playing.
Services Marketing
MKT 336
3
Prereq: none
This course presents concepts and strategies for addressing the distinctive marketing challenges in service industries, including the tourism, hospitality, banking, healthcare, and professional services.
Principles of Management Information Systems
MIS 302
3
Prereq: passing score on Business Computer Proficiency Examination or MIS 182GS
The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management, and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations.
Principles of Marketing
MKT 300
3
Prereq: sophomore standing
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services.
Retail Management
MKT 420
3
Prereq: MKT 300 or permission of instructor
A study of retail institutions and the basic principles and methods of retail merchandising, buying, and selling; store location, layout and operation; store and personnel management.
International Marketing
MKT 430
3
Prereq: MKT 300 or MGT 330
A comprehensive overview of existing international marketing systems, history and development.
Business-to-Business Marketing
MKT 434
3
Prereq: MKT 300
Marketing in the business-to-business environment including trade,institutional, service, agribusiness, and governments; study of purchasing and buyer behavior in organizations; determination of business-to-business marketing strategies as well as e-business strategies.
Marketing Research
MKT 435
3
Prereq: MKT 300, MGT 233GS* OR MKT 300, STAT 241GS*
Structuring research procedures to aid managerial decision making. Emphasis is on development and completion of a marketing research project.
Sales Management
MKT 437
3
Prereq: MKT 300 or MKT 331 or permission of instructor
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.
Consumer Behavior
MKT 438
3
Prereq: MKT 300, junior standing OR permission of instructor
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making.
Advertising Management
MKT 440
3
Prereq: MKT 300 or permission of instructor
A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating copy and layouts, media selection, and scheduling.
Person Marketing
MKT 444
3
Prereq: senior standing or permission of instructor
Students will gain the skills to market individuals, i.e., how to take the unique product--”a specific person” to the marketplace. Students will learn to create SWOT analysis for the person they are marketing using creative problem-solving skills. Students will develop a marketing plan to market themselves.
Pharmaceutical Marketing
MKT 450
3
Prereq: senior standing or permission of instructor
Students will gain the skills to market pharmaceuticals, i.e. how to take product “science” to the marketplace. Student’s analytical, creative, problem-solving decision skills will be enhanced to improve success of product in the marketplace. Students will work on project conducting a market analysis, including a competitor assessment, and a marketing plan for an assigned pharmaceutical drug.
E-Marketing
MKT 457
3
Prereq: passing score on Business Computer Proficiency Examination
The pragmatic and theoretical aspects of E-marketing, including E-mail orders and direct response advertising, reassurability and accountability, E-mail lists and data, plus the integration of E-marketing programs into total marketing efforts and into overall organization goals and functions.
Strategic Product Management
MKT 460
3
Prereq: MKT 300 or permission of instructor
To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.
International Experiential Learning: Marketing
MKT 474
3
Prereq: MKT 430* or MGT 330 or ECON 430*;
junior or senior standing; permission of instructor
To learn to work in one or more multi-cultural, international business environment, outside of their native country and the United States, through first-hand experiences outside the classroom that require significant cross-cultural business-related immersion, such as visiting and engaging with businesses abroad or in the multinational organizations within the US.
Marketing Topics
MKT 498
3
Prereq: permission of instructor
Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.